Research & Data
We start with our unique data platform that has access to direct contact and location data for over 150M consumers and decision across the United States.
Real-Time Information
All email addresses are scrubbed and validated with a physical address that allows targeting by state, city, county and zip code.
Behavior & Interests
Collecting data from online behavior, purchases & registrations, IPG can target people by their interests and intent.
Content & Syndication
We work with our clients to develop a multi-format strategy, based on their desired outcome, by creating unique ways to deliver their content to directly to their customers inboxes and devices.
'Advertiser Powered' Content
Using our client’s content, we frame their message to appeal to potential customers by providing a useful, relevant experience.
Multiple Platforms & Formats
IPG uses multiple formats to help our advertisers communicate with consumers from featured stories, sponsored links and standard ad units.
Results & Insights
We use ongoing data, reporting and analytics to refine and improve our clients' performance, from developing better marketing messages to improving their lead conversion.
Guaranteed Delivery
IPG’s platform ensures quality circulation data, using verified physical mailing addresses and online history, to ensure we reach the right consumer, at the right time.
Detailed Reporting
From basic campaign reporting and analysis to integrating 3rd party tracking into every program, IPG utilizes multiple data points to prove ROI and improve performance.
IPG Digital Publications
We pioneered 'digital publications' in 2015, to replace outdated, local print publications with a new digital approach. Our goal was to find the most efficient, cost-effective way to deliver fresh content and advertisers to targeted consumers based on who they were and where they lived. Since then, we have developed 'digital publications' across the US and developed audiences for almost every industry.
- Automotive
- Real Estate
- Recruitment
- Luxury
- Health & Wellness
- Travel
- Fitness
- Senior Living
- Military
- Hispanic
- Sports & Outdoors
- B2B
Advanced Data & Analytics
We deliver end-to-end reporting and reviews for our clients to ensure we are performing and delivering to their expectations. Each month, we spend time reviewing both internal and external data with our clients to track performance and conversion.
- Campaign Metrics: Delivery | Opens | Clicks
- Individual Advertiser Performance: Image | Ad | Native Links
- Postal File: Name | Address | Zip +4
- UTM Codes
- Google Analytics Review: Users | Sessions | Goals
- Google My Business Listings: Organic Discovery | Calls | Directions
- QR Codes *Direct Mail Campaigns
- Tracking Phone Numbers & Call Recording *Additional Fee
